Roots partnered with McDonald’s for two major events during the World Cup. Their first project was a Halloween event, where they managed everything from flyers and giveaways to entertainment and interactive marketing, creating an unforgettable experience.

The second event was dedicated to supporting KSA in the World Cup, with Roots displaying captivating content and visuals at the Boulevard. This showcased their ability to engage and excite, combining sports enthusiasm with community spirit.